Where to begin… I think numerous sources already discuss what is bad about Amazon, the shopping website, and its CEO. One among many other issues, which I think shows best what Amazon’s values are: for all the resources they have, the Amazon website is terrible to use, and it’s done on purpose. Search filters are useless, promoted products show up everywhere… The website isn’t designed for you to find the things you want, it’s designed for you to buy what somebody else wants to sell. This isn’t a business model I care for, and if that’s what the company is about, I don’t want anything to do with them or any of their products, no matter how good or popular.

Can’t speak for everybody else, but I personally don’t approve of Amazon or any of their services, so I will downvote any content that promotes them, directly or not.

I don’t know what shady shit you’re referring to. They do AI, but I don’t use any of that. IMO their core strength is the search engine and how it works for you rather than against.

That’s crazy. Google/DDG bloat from SEO websites had already driven me out a while ago, so I hadn’t noticed. I’ve been using Kagi for a few months now, and I find I can trust my search results again. Being able to permanently downgrade or even block a given website is an awesome feature, I would recommend it just for that.