One of the first things I did when I started experimenting with SD was a series of “the Muppets attack paris” images, with explosions, crumbling buildings, police and military response, fleeing citizens… The cheeky gleeful looks on those muppets as they flee scenes of devastation are hilarious and some of my favourite images I’ve produced!
Users get a service, so it can be argued they are paid in kind. That’s the price of their “free” services.
Whether you agree with that or not, websites are unlikely to pay users to use their services (unless they’re at least providing content) any more than a coffee shop would pay its customers to drink their coffee.